Trump confirmed a 10-day Israel-Lebanon ceasefire, and a second round of U.S.-Iran talks is under discussion, giving markets two more reasons to stay bid on top of an already strong week.
The session's real action came from individual stocks. Today's edition has all of it and more.

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Markets
Today, investors digested an Israel-Lebanon 10-day ceasefire announced by Trump, stronger-than-expected jobless claims of 207,000, and continued optimism that a second round of U.S.-Iran negotiations is taking shape.
Earnings season delivered the session's most dramatic moves. Oil added to gains as the U.S. confirmed its blockade of Iranian ports applies to vessels of all nationalities with no end in sight, keeping crude elevated even as stocks rallied.
DJIA [+0.24%]
S&P 500 [+0.26%]
Nasdaq [+0.36%]
Russell 2000 [+0.16%]

Market-Moving News
Consumer Goods
Snacks Got Cheaper, Sodas Got Healthier, and PepsiCo Got Back to Winning

PepsiCo Inc (NASDAQ: PEP) just cut prices on Lay's, Doritos, and other salty snacks by up to 15%. Volumes grew in its North America food division for the first time in a year. The company also refreshed Gatorade with lower-sugar formulas and rebranded Lay's to emphasize that it has no artificial flavors.
Every move points in the same direction. PepsiCo is rebuilding trust with shoppers it lost during years of aggressive price hikes. This is a company course correcting in real time after watching customers walk away.
The Price Hikes Finally Caught Up
PepsiCo raised prices repeatedly during the inflation era, and consumers noticed. Budget-strained shoppers traded down to cheaper brands. Health-conscious ones switched to alternatives. Shelf space shrank. Volumes fell. The damage was clear.
The company is now undoing some of that damage by making its biggest snack brands more affordable again. You do not slash prices 15% on your most iconic products unless the data showed customers were leaving in numbers that mattered.
Health Is the Other Half of the Fix
Gatorade is getting lower-sugar formulas. Lay's is leaning into cleaner ingredient messaging. PepsiCo is responding to a consumer base increasingly influenced by weight loss medications, wellness trends, and broader health consciousness.
You see a soda-and-snack giant admit that tastes are shifting and adapt its portfolio accordingly. Your shopping basket probably looks different from it did three years ago, and PepsiCo is finally catching up to that reality.

Technology
The Messaging Platform Nobody Talked About Now Calls Itself an AI Company

Myseum.AI Inc (NASDAQ: MYSE) just renamed itself Myseum.AI and pivoted its entire business around artificial intelligence. The company is building AI agents designed to help users manage photos, videos, and messages while keeping their data private.
Changing a company's name is one of the boldest moves a business makes. It signals that everything after this moment is different from everything before.
Rebranding Is a Commitment, Not a Marketing Move
Adding .AI to a company name tells everyone this is no longer a messaging platform experimenting with AI. It is an AI company that also handles messaging and social media. That distinction matters for how customers, partners, and the broader market perceive the business.
The rebrand forces your entire understanding of Myseum to reset. Whatever it was before, the company is now asking to be judged as something different.
Small Company, Clear Direction
Myseum is not a giant. But the rebrand signals a focused direction that larger competitors struggle to match. Big platforms cannot easily commit to privacy-first AI because their business models depend on data sharing. A smaller, more agile company has room to move in ways the giants cannot.
You watch a small company plant a flag in the one area its larger rivals cannot credibly claim, and suddenly the size gap matters a lot less.

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Aerospace
Is Boeing About to Become the Space Company People Stopped Expecting It to Be?

The Boeing Company (NYSE: BA) unveiled a new satellite platform, Resolute, and announced plans to deliver 26 satellites in 2026. That is six times the number it delivered last year.
Working with its Millennium Space Systems unit, Boeing is ramping up production capacity while tightening the integration of its technology. Jumping from four to 26 in a single year is not just growth; it is a statement that Boeing is done playing small in space.
The Satellite Business Is Booming
Demand for satellite infrastructure is surging from defense agencies and internet connectivity providers. Modern conflicts increasingly depend on space-based communications and surveillance. Commercial companies need more capacity to support everything from global broadband to data services.
Boeing is positioning itself to capture that demand. You do not scale production this aggressively unless orders are backing it up, and the company's growing backlog suggests they are.
Boeing Needs This Win
Boeing has been fighting reputational battles across its commercial aircraft business for years. Recalls, production issues, and quality concerns have dominated headlines. Space offers a very different storyline—one with growth, innovation, and clear demand.
You rebuild trust one success at a time. Delivering 26 satellites in a single year after delivering only four the previous year is exactly the kind of execution Boeing needs to prove it can still deliver at scale when the stakes are high.

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Top Winners and Losers
Myseum.AI [MYSE] $3.47 (+140.97%)
Myseum rebranded as Myseum.AI effective April 15, announcing it is building privacy-first agentic AI agents integrated into its DatChat messaging and Picture Party social platforms, with user data kept encrypted on-device and never shared with external AI models.
The rebrand required no shareholder vote under Nevada law and took immediate effect, unlike Allbirds' AI pivot, which still needs May 18 approval. This is the same playbook that sent Allbirds up 655% on Wednesday, arriving one day later in a much smaller float.
Psyence Biomedical [PBM] $2.86 (+99.13%)
Psyence is running a Phase IIb clinical trial of pharmaceutical-grade psilocybin for adjustment disorder in palliative cancer patients, expanded its Australian trial sites from three to five on April 8, and successfully exported GMP-manufactured psilocybin to Australia to supply the ongoing trial.
The stock ran on a combination of thin float dynamics following a 1-for-6.25 reverse split in February and the broader biotech sector tailwind from this week's string of FDA approvals and clinical milestones, which has been pulling capital into small clinical-stage names across the sector.
Meiwu Technology [WWNW] $5.96 (+88.77%)
Meiwu is a Chinese e-commerce company that announced a strategic AI initiative for skincare R&D in March and disclosed that it allocated a portion of its $14 million March offering proceeds toward bitcoin, two narrative threads that attract momentum trading in thin-float micro-cap names.
The stock completed a 1-for-100 reverse split in early April, creating extreme float sensitivity, and Thursday's session caught a broader AI-and-crypto tailwind in the week's most momentum-driven trading environment in months.

Texxon Holding [NPT] $2.67 (-45.08%)
Texxon is a Shanghai-based supply chain and plastics distribution company that ran hard in prior sessions on thin float momentum with no underlying fundamental catalyst.
Thursday's 43% drop is a straight reversal of those gains, with volume running at nearly 11x average, confirming active selling rather than just an absence of buyers. Texxon has 40 employees, no analyst coverage, no earnings visibility, and operates in commodity distribution in China, making it entirely a momentum trade subject to violent reversals.
MMTec [MTC] $5.83 (-35.64%)
MMTec provides financial technology platforms for Chinese-speaking institutional investors accessing U.S. markets, generating $808,000 in revenue in the trailing twelve months while posting a net loss of $56 million, a net margin of negative 6,944%.
The stock surged earlier in the week on momentum and thin float dynamics, and Thursday's 35% reversal is profit-taking pure and simple. At a $580 million market cap on essentially no revenue, the valuation has no fundamental floor to slow a momentum exit.
Allbirds [BIRD] $11.00 (-35.26%)
Allbirds retraced hard after Wednesday's 655% AI pivot surge as the reality of the transaction set in: shareholders still need to approve the NewBird AI rebrand and the $50 million convertible financing facility at a May 18 special meeting, and the convertible structure creates meaningful dilution risk if approved.
A stock that goes up 655% in one session typically gives back a large portion of those gains the next day, and Thursday confirmed that pattern.

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Everything Else
🪙 Gold IRAs are getting a closer look as more retirement savers rethink paper-heavy portfolios, especially when market volatility starts sending stocks and bonds lower at the same time.
📉 The S&P 500 and Nasdaq pulled back as rally momentum started to fade, hinting that markets may need a stronger catalyst to keep pushing higher from here.
✈️ Spirit Airlines could be heading toward liquidation as early as this week, putting a spotlight on just how tough the low-cost airline model has become in the current environment.
🔍 Google is being pushed by the EU to open up more data access to rival search engines, a move that could reshape competition in the search market.
🏭 Top investors snapped up more than half of the Madison Air Solutions IPO, showing strong institutional appetite even as broader market momentum starts to wobble.
🏛️ U.S. lawmakers are dialing back a bill aimed at Chinese chipmaking, signaling a softer stance that could ease some pressure on the global semiconductor landscape.

That's it for today! Please, write us back, and let us know what you think of the Closing Bell Roundup. We're always eager to hear feedback!
Thanks for reading. I'll see you at the next open!
Best Regards,
— Adam G.
Elite Trade Club
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