Today is all about momentum with guardrails. A household tech brand just posted a loud quarter, an AI-linked storage name launched into orbit, and a footwear company kept margins cleaner than feared. We’ll show the starter-buy zones and the two easiest ways to avoid getting whipsawed.
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Futures at a Glance📈
Futures are leaning lower after the market logged a second straight down day, with traders digesting a fresh round of Big Tech earnings whiplash. The big mood swing now is Washington: the president is set to unveil a new Fed chair pick Friday morning, while shutdown drama is back on the calendar. At least it’s Friday.
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What to Watch
Earnings (Premarket):
Exxon Mobil Corporation [XOM]
Chevron Corporation [CVX]
American Express Company [AXP]
Verizon Communications Inc. [VZ]
Regeneron Pharmaceuticals, Inc. [REGN]
Aon plc [AON]
Colgate-Palmolive Company [CL]
Canadian National Railway Company [CNI]
Air Products and Chemicals, Inc. [APD]
Imperial Oil Limited [IMO]
Economic Reports:
Producer price index (Dec, delayed): 8:30 am
Core PPI (Dec, delayed): 8:30 am
PPI year over year: 8:30 am
Core PPI year over year: 8:30 am
Chicago Business Barometer (PMI) (Jan): 9:45 am
Fed Gov. Stephen Miran TV interview: 1:00 pm
St Louis Fed President Alberto Musalem speech: 1:30 pm
Fed Vice Chair for Supervision Michelle Bowman speech: 5:00 pm
Consumer Tech
Apple’s iPhone Party Is Back, And The Punch Bowl Is Overflowing
Apple Inc (NASDAQ: AAPL) just put up a holiday quarter that looks like someone turned the iPhone dial to extra. Sales jumped, profits jumped, and the vibe is: people still line up when the upgrade feels worth it.
The real eyebrow-raiser was the China region popping hard. That is the part of the story traders love because it answers the question everyone whispers: Are they still winning there or just surviving? This quarter, it looked like winning.
But when demand runs hot, the next risk is simple: Can they actually ship enough phones? Management is basically saying supply is tight, so the next few months could be less about hype and more about logistics.
My Take For You: If you own it, this is a classic trim-a-little-on-strength setup and let the rest ride. If you do not, wait for a calmer day and start small instead of buying a post-earnings chest-puff.
My Verdict: High-quality hold. Add on dips, not on confetti.
Semiconductors
SanDisk Just Hit The AI Storage Gym And Came Out Ripped
SanDisk Corp (NASDAQ: SNDK) just walked in with blowout numbers and an even louder outlook, and the stock responded by doing a premarket backflip. Data centers are hungry, AI is thirsty, and apparently everyone is stocking the pantry.
The fun part is that this company has basically become a mood ring for the memory market. When prices and demand are tight, it prints money fast. When the cycle turns, it can humble you just as quickly.
So the play is not to argue with the momentum; it is to respect the whiplash. After a move like this, chasing can feel like sprinting onto a treadmill that is already at max speed.
My Take For You: If you are not in, let the first rush cool and look for a pullback or a sideways settle before you nibble. If you are in, take a little profit and keep a clear line in the sand so a memory-cycle mood swing does not erase your week.
My Verdict: Great trend, spicy volatility. Trade it with discipline, not feelings.
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Consumer Discretionary
Deckers Put On Fresh Kicks And Wall Street Started Jogging
Deckers Outdoor Corp (NYSE: DECK) delivered a solid quarter with its two-star shoes still doing the heavy lifting. HOKA keeps running laps, UGG keeps cashing checks, and the company even raised guidance, which is basically the corporate version of saying we are not done yet.
The catch is the tariff cloud. Costs can creep up, and fashion stocks can flip fast when the street smells margin pressure. Think of it like buying winter boots in a heat wave. Great brand, weird timing risk.
Still, this is not a broken story. It is a strong brand house trying to keep pricing power while the cost line plays defense. That makes the next few weeks more about how the stock behaves than how cute the shoes are.
My Take For You: If you own it, consider skimming some gains if it pops, and keep the rest with a tight plan. If you do not, wait for a dip day and start small since retail names can give you better entries when the market gets moody.
My Verdict: Watch-list to starter position. Strong brands, but do not overpay when cost headlines are lurking.
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Movers and Shakers
Robert Half Inc [RHI]: Premarket Move: +10%
The staffing shop just pulled a “surprise, I’m competent” and beat earnings and revenue. In this market, that’s basically showing up to a party with snacks and a speaker.
Still, one solid quarter doesn’t magically fix the hiring vibe, and this stock has been through enough to flinch at any cautious tone on the call.
My Take: Don’t chase the pop. Let the morning hype cool, then start small if it holds.
Lumentum Holdings Inc [LITE]: Premarket Move: +5%
This one’s been bouncing like a ping-pong ball, and now someone launched a 2x leveraged ETF tied to it. Because apparently we needed an extra espresso shot of volatility.
Earnings are close, so the setup is simple: hype can carry it, but any tiny disappointment can yank the rug fast.
My Take: Treat it like a trade, not a relationship. Small bite only, use a tight line in the sand, and consider trimming before earnings if it runs hard.
Hecla Mining Co [HL]: Premarket Move: −12%
Precious metals are getting smacked, and miners are doing that thing where they fall down the stairs with them. Add an asset-sale headline and new 2026 outlook talk, and traders basically hit “sell” and asked questions later.
It might turn into a smart refocus over time, but right now the tape is emotional and the sector is sliding.
My Take: Don’t catch the falling pickaxe. Wait for metals to stop bleeding, then look for HL to stabilize before you start a small position. If it keeps cascading, keep your cash holstered.
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Everything Else
Microsoft’s latest earnings pop briefly pushed it back into the ultra-rare market cap club.
Indonesia’s stock exchange got a leadership shakeup after an $84 billion wipeout and a CEO resignation.
Elon Musk just previewed a very different Tesla with a huge spending plan that screams bigger bets and higher burn.
China reportedly gave conditional approval for DeepSeek to buy Nvidia’s H200 chips, which could jolt the AI supply chain chatter.
The Pentagon and Anthropic are butting heads over how far military AI should go, and the rules are still getting written in real time.
That’s all for today. Thank you for reading. If you have any feedback, please reply to this email.
Best Regards,
— Adam Garcia
Elite Trade Club
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