A surge in call option activity and renewed excitement around AI semiconductors are drawing attention to a lesser-known chipmaker.

As Nvidia expands into China and early-stage names gain momentum, this one may be quietly lining up for a breakout.

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Markets

U.S. stocks were little changed in thin, post-holiday trading, as light volumes and cautious year-end positioning kept moves muted. Modest tech strength helped offset broader softness, leaving the major indexes mixed near record levels.

  • DJIA [-0.04%]

  • S&P 500 [-0.03%]

  • Nasdaq [-0.09%]

  • Russell 2k [-0.54%]

Market-Moving News

Beverages

Coca-Cola Brings Back a Fan Favorite With Purpose

Coca-Cola (NYSE: KO) is bringing Diet Cherry Coke back permanently in early 2026, and this is not a nostalgia grab.

It is a clear signal that the company is rethinking how it drives growth in a market that is louder, more crowded, and more expensive than ever.

When you look at today’s beverage aisle, attention is fractured, and shelf space is tight.

Instead of gambling on endless new flavors, Coca-Cola is choosing a product with known demand and built-in recognition.

Proven Products Beat Risky Experiments

Diet Cherry Coke already has a loyal base, strong recall, and a clear fit inside the Diet Coke family.

Making it permanent lowers execution risk across marketing, production, and distribution.

This is about discipline. Inflation, higher ad costs, and retailer pressure reward brands that can move volume without heavy spending, and familiar winners do that quietly.

Defending the Core While Others Chase Hype

Soda is under pressure from celebrity brands, functional drinks, and premium options, all fighting for attention.

Reinforcing a core franchise with a trusted extension strengthens the base without confusing the brand.

If you follow how Coca-Cola has trimmed weaker SKUs in recent years, this move stands out as confidence, not sentiment.

It shows the company believes the demand is durable enough to earn long-term shelf space.

In a noisy category, you win by being reliable, and that reliability is starting to look like a strategy again.

Pharmaceuticals

A Big Pharma Exit That Says More Than It Seems

Johnson & Johnson (NYSE: JNJ) has halted a clinical trial for an atopic dermatitis drug after results showed it was unlikely to help patients in a meaningful way.

On the surface, it looks like a setback. Look closer, and it reads like a clean strategic reset.

Atopic dermatitis is one of the most crowded spaces in modern medicine. Big rivals already control the market with proven treatments, and late arrivals need clear superiority to matter.

When the bar is that high, walking away early can be the smarter move.

A Crowded Fight With Little Room

This market is packed with strong drugs that already work well. To break through, a new treatment has to be clearly better, easier to use, or cheaper, and that is rare.

If a drug cannot clear that bar, pushing forward only burns time and money. When you step back, the decision starts to look practical rather than cautious.

Focus Is the Real Strategy

Johnson & Johnson has one of the deepest pipelines in healthcare, spanning cancer, neuroscience, and medical devices.

That breadth only works if resources stay focused on areas with real upside.

Stopping early protects talent and capital for stronger programs. For long-term watchers, you see discipline at work and understand why you do not chase every possible win.

In pharma, knowing when to stop is how you stay ahead, and you end up trusting the system more, not less.

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Consumer Staples

Colgate Makes a Quiet Move as 2026 Comes Into View

Colgate-Palmolive (NYSE: CL) is starting to attract fresh attention as it heads into 2026, not because of flashy launches, but because several long-running pressures are easing at the same time.

After a tough stretch through 2024 and 2025, the company is showing signs of stabilization across pricing, demand, and capital returns.

Colgate has leaned hard on discipline. Costs are under control, volumes are holding up, and the brand portfolio remains deeply embedded in daily routines.

When you strip away the noise, the business looks steady again, which is often when sentiment starts to turn.

A Boring Brand Finds Its Footing

Colgate sells products people buy without thinking, and that is the point.

Toothpaste, soap, and home care do not disappear in slowdowns, and that resilience is showing up again.

After trading at depressed levels, valuation has reset closer to long-term norms. If you are watching consumer staples, this is the kind of setup that quietly rebuilds confidence.

Cash Flow Does the Talking

Growth expectations are modest but improving, and expectations are low.

That combination matters because when results clear a low bar, you tend to see sentiment shift faster than expected.

Colgate is not chasing hype or flashy reinventions. It is showing up, staying consistent, and letting everyday habits do the heavy lifting as 2026 approaches.

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Top Winners and Losers

GSI Technology Inc [GSIT] $7.66 (+26.40%)

GSI Technology jumped as traders piled into small‑cap AI names after Nvidia’s latest chip news, with call‑option activity spiking more than 60% above normal levels.

Axe Compute Inc [AGPU] $7.20 (+19.01%)

Axe Compute rose as its recent AI‑focused rebrand from Predictive Oncology continued to attract speculative buying interest despite light year‑end market volumes.

Digital Brands Group Inc [DBGI] $11.67 (+11.25%)

Digital Brands Group gained after highlighting new AI‑powered tools aimed at helping consumer brands detect counterfeits and protect their intellectual property online.

Regencell Bioscience Holdings [RGC] $21.16 (-13.98%)

Regencell fell as investors reacted to a DOJ investigation into trading of its shares, raising the risk of legal costs, fines, and governance concerns.

Firefly Aerospace Inc [FLY] $23.34 (-13.68%)

Firefly dropped after multiple law firms announced securities class‑action investigations alleging the company overstated demand and the readiness of key programs ahead of its IPO.

The Metals Company [TMC] $6.82 (-10.50%)

The Metals Company fell as investors grew more cautious over environmental controversy, regulatory uncertainty, and weakening financial performance metrics.

Poll: What would you rather never deal with again?

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Everything Else

That's it for today! Please, write us back, and let us know what you think of the Closing Bell Roundup. We're always eager to hear feedback!

Thanks for reading. I'll see you at the next open! 

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Adam G.
Elite Trade Club

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