Good Afternoon!
Hey, everyone. It's Adam from Elite Trade Club. Here’s what moved the market today.

Real Silver Output (Sponsored)
On Behalf of First Majestic Silver
Four mines. Millions of ounces.
And a US mint operation selling silver bars and coins direct to investors.
This producer is printing cash while others stall.
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Markets
Wall Street closed higher as investors were optimistic about reports suggesting that Iran was interested in a ceasefire and seeking to resume nuclear talks. Nasdaq rose over 1.5%.
DJIA [+0.75%]
S&P 500 [+0.94%]
Nasdaq [+1.52%]
Russell 2k [+1.05%]

Market-Moving News
Consumer Goods
PepsiCo Revamps Marketing to Stay Culturally Relevant and Win Over Gen Z

PepsiCo (NASDAQ: PEP) has announced a major move to sharpen its marketing edge.
The company’s U.S. beverages division is deepening its partnership with VaynerMedia, creating a fully integrated team that blends PepsiCo’s in-house brand expertise with VaynerMedia’s speed in social media content.
This change is designed to help PepsiCo respond faster to trends and connect better with younger audiences..
PepsiCo’s plan will focus first on five key beverage brands: Pepsi, Mountain Dew, Bubly, Starry, and Mug.
While existing agency relationships will continue for large campaigns and sponsorships, this partnership focuses on delivering consistent, day-to-day creative output on social platforms.
For investors, this shift shows that PepsiCo is serious about staying competitive in a fast-changing ad market.
As consumers expect brands to engage in real-time, PepsiCo’s move could help protect its market share and strengthen customer loyalty.
This is especially important as rivals like Keurig Dr Pepper change their marketing strategies and external partnerships.
Those considering an investment in PepsiCo may want to watch how this strategy unfolds. If the company succeeds in becoming more culturally relevant while managing costs effectively, it can support steady growth and enhance brand value.
The partnership also highlights PepsiCo’s focus on adapting without massive restructures or risky overhauls.
For a company with deep legacy roots, this shift suggests a serious attempt to future-proof its beverage portfolio in a cluttered, Gen Z-driven attention economy.

Next Big Robotics (Sponsored)
Why is an AI robotics company with $3.2M in revenue valued at just $50M while competitors with less revenue sit at $448M?
Hurry! this gap won’t last forever.

Financial Services
JPMorgan Supercharges Premium Card Perks to Strengthen Market Hold

JPMorgan (NYSE: JPM) is stepping up its game in the premium credit card space with a major refresh of its popular Sapphire Reserve card.
The company’s move comes as it seeks to strengthen its position in the travel and dining rewards market and attract high-spending customers.
The Sapphire Reserve, which made waves when it launched in 2016, is expected to offer more benefits and exclusive perks in its latest version.
While full details are yet to be announced, the card’s relaunch is aimed at delivering more value in travel, dining, and unique experiences.
This could help JPMorgan attract and retain loyal customers in an increasingly crowded premium credit card market.
For shareholders, this refresh signals that JPMorgan is doubling down on fee-driven growth areas.
Credit cards like Sapphire Reserve contribute to steady fee income, which supports the bank’s broader earnings stability.
The move also shows management’s focus on innovation to stay competitive without relying solely on lending activities.
The card update showcases the bank’s ability to leverage data and customer insights to develop products that foster long-term loyalty and increased spending.
As competition intensifies, investors may see this as a sign that JPMorgan is committed to defending and expanding its share in the lucrative premium credit card market.
JPMorgan’s bold refresh could set the tone for the next phase of growth in its consumer business.
The market's reaction will depend on how well the new offering resonates with cardholders.

Dual-Asset Play (Sponsored)
A unique project tucked away in South America is emerging as a two-for-one play on gold’s breakout and nuclear’s comeback.
Backed by proximity to major uranium deposits and built for scalability, it offers near-term upside in a stable region.
As central banks add gold and global governments double down on nuclear, this opportunity checks both boxes — energy security and asset protection.

Social Media
Reddit Leans Into AI Ads — What This Means for Revenue Growth?

Reddit (NASDAQ: RDDT) has launched new AI-driven ad products, hoping to better compete in the crowded digital advertising world.
The platform introduced “Reddit Insights” to help brands track trends and test campaigns and rolled out “Conversation Summary Add-ons” so advertisers can showcase positive user comments directly under ads.
These moves mark Reddit’s latest attempt to expand its advertising business, a time when brands are demanding more innovative, more flexible ad solutions.
The company is targeting marketers who are shifting budgets toward AI-powered campaigns and away from older ad models.
Investors should view this as a sign that the company is serious about turning community engagement into ad dollars.
The tools could help Reddit carve out a bigger slice of the digital ad market, but success will depend on whether brands see real value in these offerings.
For those considering Reddit stock, this launch signals that management is focused on building durable revenue streams.
However, buyers should look for evidence that advertisers are adopting the tools at scale and that it leads to a clear growth in ad spend on the platform.
Reddit is trying to position itself as more than just a social platform. It wants to be a go-to ad destination for brands seeking authentic audience connections.
Time will tell if AI gives Reddit the edge it’s looking for.

Top Winners and Losers
Srm Entertainment Inc [SRM] $9.19 (+533.79%)
SRM Entertainment, which produces toys and souvenirs, soared after announcing a reverse merger with Justin Sun’s crypto project Tron, securing a $100 million investment and planning to rebrand as Tron Inc.
EchoStar Corp [SATS] $25.11 (+49.11%)
EchoStar jumped nearly 50% on reports that President Donald Trump personally intervened to help resolve its FCC dispute, easing concerns over spectrum license forfeiture.
SharpLink Gaming Inc [SBET] $13.41 (+45.60%)
SharpLink Gaming rose after revealing a major $463 million Ethereum purchase, making it the largest holder of ETH among public companies. The ETH price gained over 4% today.

Robin Energy Ltd [RBNE] $5.52 (-60.57%)
Robin Energy tumbled after announcing a dilutive $5.1 million direct offering priced at $5.25 per share, well below recent trading levels.
Sarepta Therapeutics [SRPT] $20.94 (-42.12%)
Sarepta shares crashed to their lowest in nine years after the company reported a second patient death tied to its Duchenne gene therapy, prompting study and shipment suspensions.
Houston American Energy Corp [HUSA] $10.58 (-32.40%)
Houston American Energy declined after disclosing abnormal trading activity and confirming no material news, which dampened recent speculative momentum.

Crisis-Ready Strategy (Sponsored)
A little-known financial change goes live this July—one that major institutions are quietly preparing for now.
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As Peter Schiff put it: “It’s now the only form of money trusted by the banking system.”
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Everything Else
Starbucks shifts focus to rebuilding trust with workers as part of its broader turnaround strategy.
Purdue Pharma secures broad state support for $7.4 billion opioid settlement aimed at ending long-running legal battle
Mitsubishi Corp is in talks to buy U.S. shale assets in a deal that could be worth $8 billion.
Oil prices slip and stocks climb as markets look past the Israel-Iran conflict for now.
MEG Energy’s board advises shareholders to turn down Strathcona’s $4.42 billion buyout bid.
Trump Media has applied for SEC approval to offer an exchange-traded fund (ETF) focused on Bitcoin and Ethereum, further expanding its presence in the cryptocurrency markets.

That's it for today! Please, write us back, and let us know what you think of the Closing Bell Roundup. We're always eager to hear feedback!
Thanks for reading. I'll see you at the next open!
Best Regards,
— Adam G.
Elite Trade Club
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