E-Retailer Climbs 43% on Insider Confidence

A 17% insider stake. A stealthy surge. And a long-ignored e-retailer now rocketing up traders’ watchlists.

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U.S. stocks slipped Tuesday as investors digested a wave of corporate earnings and remained cautious amid ongoing uncertainty over U.S.-China trade talks and the Federal Reserve’s policy outlook.

Procter & Gamble (NYSE: PG) is raising prices on about a quarter of its U.S. product lineup and streamlining its global operations in response to rising tariff costs and shifting consumer behavior.

The company confirmed mid-single-digit price increases, set to roll out this month, across core categories, including household staples such as Charmin, Dawn, and Tide Evo.

At the same time, P&G is adjusting its global footprint.

The company is exiting select businesses, cutting approximately 7,000 jobs, and narrowing its feminine care offerings in Asian markets over the next two years.

For long-term shareholders, this move reinforces P&G’s commitment to protecting margins and simplifying operations.

The combination of selective pricing and tighter product focus reflects a playbook centered on brand strength and disciplined capital use, especially as freight and sourcing costs remain elevated.

Those evaluating a position in P&G may see this as a targeted shift toward quality over quantity.

Rather than stretching thin across slower-growth markets, the company is prioritizing core categories and higher-efficiency channels.

While value-conscious shoppers may trade down, P&G’s diverse brand stack allows it to capture both premium and value demand with pricing flexibility.

These decisions demonstrate P&G's focus on exerting control where it matters most: shelf space, pricing, and operational scale.

As category pressure builds across consumer goods, this realignment sets a clear direction. The next phase will be about how well the company executes across fewer, stronger bets.

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Union Pacific (NYSE: UNP) is making a bold move to reshape U.S. freight logistics with an $85 billion acquisition of Norfolk Southern.

The deal, if approved, will create the first coast-to-coast rail operator in the country, combining Union Pacific’s dominant western network with Norfolk’s 19,500-mile eastern reach.

For long-term shareholders, this deal marks a turning point.

Union Pacific is expanding its regional leadership to establish a national platform, unlocking opportunities for end-to-end service, enhanced freight visibility, and increased volume capture across intermodal routes.

Management is betting that long-term scale and operational efficiency will outweigh short-term regulatory risks, labor negotiations, and integration complexity.

The company is also positioning itself to take pricing share in a market increasingly shaped by network coverage and service reliability.

For those evaluating an entry into Union Pacific, the timing may prove strategic. The Surface Transportation Board, now under pro-merger leadership, has signaled greater flexibility in reviewing consolidations.

With rivals like BNSF and CSX reportedly exploring deals of their own, Union Pacific may have moved first and fastest.

This merger could create structural advantages that smaller regional railroads can’t replicate, especially in the automotive, grain, and cross-country freight sectors.

If the deal closes, Union Pacific will control the only entirely domestic coast-to-coast rail corridor. That could reset how freight is priced, routed, and managed nationwide.

Investors should monitor the progress of regulatory timelines and assess whether early integration efforts are showing traction. 

If the deal closes, Union Pacific will control the only fully domestic coast-to-coast rail corridor.

That reach could change how freight is priced, routed, and serviced across multiple industries.

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As the spotlight stays fixed on NVIDIA, Microsoft, and the rest of the S&P 500's dominant names, a different kind of breakout is underway.

Outside the crowded top of the index, smaller players in key innovation lanes are generating serious upside. These companies are tied to themes like autonomous tech and AI infrastructure, yet they remain under-owned and underwatched.

Investors looking beyond the obvious could find overlooked winners with catalysts already in motion.

While some are still in the early stages, others are building defensible momentum through earnings, government contracts, or technological differentiation.

Here are three to keep on the radar now.

AEVA: Velocity-Enabled LiDAR in a Vertical Market

Aeva Technologies (NASDAQ: AEVA) has soared over 400% this year, but it's still off the radar for many institutional investors. The company develops 4D LiDAR sensors utilizing a unique frequency-modulated continuous-wave (FMCW) system.

This allows it to measure both distance and velocity, which is a critical distinction as the autonomous vehicle market moves from pilot projects to scalable fleets.

In 2025, Aeva secured multiple contracts for its technology, which has not yet fully reached the revenue line but has already driven analyst upgrades from both Roth Capital and Oppenheimer.

Short interest remains elevated at over 17%, but that pressure may be part of what’s fueling the recent volatility.

With increased visibility into deployment timelines, AEVA could continue to climb.

OUST: Government-Backed LiDAR Expansion

Ouster (NYSE: OUST) is taking a very different path through the same LiDAR space. Instead of chasing robotaxis, Ouster is focused on defense, drones, and industrial automation.

The pivot is paying off.

In June, its digital LiDAR system was approved by the U.S. Department of Defense for use on unmanned aircraft, linking the company directly to the Pentagon's technology investment cycle.

The stock has rallied over 250% in just three months. Despite that move, earnings in August could be the next reset point.

Short interest has started to unwind, but Ouster is still trading well above consensus price targets. For investors willing to ride the volatility, this remains a breakout story tied to a national defense tailwind.

TSM: The Most Important Chipmaker You May Be Underrating

Taiwan Semiconductor Manufacturing (NYSE: TSM) requires no introduction, but its recent performance still comes as a surprise. In July, the chipmaker reported 50% year-over-year revenue growth and a 66% jump in earnings per share.

That strength came not from hype, but from demand. TSM remains the contract manufacturing backbone for Apple, NVIDIA, AMD, and numerous other companies.

Despite a trillion-dollar market capitalization, TSM is often excluded from U.S. tech portfolios due to its listing in Taiwan. But that exclusion is costing upside.

The company’s positioning in AI chip infrastructure is unrivaled, and institutional money continues to pour in. Shares are up 22% this year and pushing toward new highs after the blowout earnings report.

Why This Matters Now

The concentration of capital in a few megacaps has left plenty of room for high-conviction breakouts elsewhere. AEVA and OUST are demonstrating that LiDAR has gained traction well beyond the hype cycle.

TSM is showing that AI infrastructure is a long game, not a trade.

All three stocks are riding real momentum with room left to run, just not in the places most index-driven investors are looking.

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Newegg Commerce Inc [NEGG] $56.19 (+43.78%)

Newegg jumped after a new filing revealed that investors Vladimir and Angelica Galkin increased their stake to 17.1% using personal cash, signaling strong insider confidence.

Super X AI Technology Limited [SUPX] $16.12 (+41.90%)

SuperX shares rallied after announcing a major strategic expansion into Japan, with plans to open a regional AI supply center to serve the fast-growing Asian market.

Expro Group Holdings N.V. [XPRO] $11.94 (+32.72%)

Expro gained after posting record Q2 margins and beating revenue and EBITDA guidance, highlighting strong execution and resilient oilfield demand.

Bakkt Holdings Inc [BKKT] $10.00 (-41.76%)

Bakkt plunged after pricing a public offering at $10 per share, far below Monday’s close, triggering investor fears amid client losses, lawsuits, and ongoing liquidity challenges.

VisionWave Holdings Inc [VWAV] $7.73 (-29.73%)

VisionWave dipped as investors digested news of a $50M equity line and $5M in convertible notes, raising dilution concerns despite growth intentions.

Novo Nordisk A/S [NVO] $53.94 (-21.83%)

Novo Nordisk shares plummeted after the company slashed its 2025 sales and profit guidance due to weaker U.S. demand for Wegovy and Ozempic.

Market volatility, policy shifts, and economic tension are leaving many investors overwhelmed.

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Thanks for reading. I'll see you at the next open! 

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— Adam G.
Elite Trade Club

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