ETH Play Soars 130% Amid Bullish Crypto Market

Good Afternoon! 

Hey, everyone. It's Adam from Elite Trade Club. Here’s what moved the market today.

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U.S. stocks rose today as stronger-than-expected jobs data and optimism over new trade deals boosted investor confidence ahead of the July 4 holiday.

FedEx (NYSE: FDX) is establishing a dedicated automotive vertical as it sharpens its focus on premium B2B shipping, targeting the $18 billion North American automotive logistics segment.

Unlike e-commerce deliveries, which are increasingly commoditized and cost-sensitive, automotive shipments offer margin resilience, urgency, and multi-leg complexity, exactly the kind of profile FedEx is leaning into.

With longstanding clients like General Motors and 21 consecutive appearances on its Supplier of the Year list, FedEx has already built deep ties in the auto supply chain. 

Formalizing the vertical enables the company to standardize services, target contract wins, and tailor operations to meet industry-specific demands, such as just-in-time inventory management and the handling of high-value components.

For current shareholders, the move reflects a larger shift in FedEx’s revenue mix toward high-margin enterprise verticals.

It’s part of a broader strategy to diversify beyond retail-heavy shipping cycles, where competition has intensified and pricing power is less durable.

The development also signals FedEx’s readiness to defend its share against UPS and niche providers by offering structured, industry-tuned logistics that justify premium pricing.

This move signals more than a routine reorg for anyone considering a long-term stake in FedEx.

It’s a signal of operational focus, industry alignment, and FedEx’s effort to embed itself more deeply in clients’ critical supply chain infrastructure.

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PepsiCo (NASDAQ: PEP) is facing a new class action lawsuit over alleged deceptive packaging for its PopCorners snack line.

The case centers on the use of "non-functional slack-fill" space inside product bags, which plaintiffs claim misled consumers into thinking they were purchasing more product than they actually received.

This complaint adds fresh scrutiny to PepsiCo's brand practices at a time when regulatory and consumer watchdogs are growing more aggressive about transparency and packaging integrity.

While Slack-fill lawsuits are not new, the risk for PepsiCo lies in the broader optics: a premium brand accused of short-changing buyers in an inflation-sensitive environment.

For long-term shareholders, this is not just about a single bag of chips; it is about maintaining control over their reputation.

PepsiCo manages a portfolio of mass-market consumer brands that rely on trust, consistency, and a strong in-store presence. Repeated headlines about misleading packaging can erode that trust and increase regulatory attention across categories.

Those assessing whether to initiate or expand a position at PepsiCo should monitor the company's response.

Clear, proactive action could contain the issue. But dismissiveness or delay may invite broader legal scrutiny and provide a foothold for future litigation in other states or product lines.

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Phillips 66 (NYSE: PSX) is scaling a long-term digital infrastructure upgrade across its refining network, consolidating safety data and lifecycle management through a centralized software platform.

The move is expected to reduce process risk, eliminate siloed legacy systems, and improve real-time visibility across its nine U.S. refineries.

The company adopted a cloud-based platform from SIS-Tech to manage its safety instrumented systems (SIS), shifting from static documents to a dynamic, cross-site framework.

This rollout connects decades of system data into a single, accessible interface for engineering, operations, and compliance teams.

For long-term shareholders, the move reflects Phillips 66’s broader effort to modernize its operational backbone without relying on large, headline-grabbing expenditures.

It’s a strategic pivot from reactive safety procedures to proactive asset governance.

The change also signals a maturing approach to risk reduction, uptime protection, and regulatory alignment, particularly important for a company with a distributed, high-value asset base.

Those evaluating Phillips 66 as a long-term holding should recognize this as an infrastructure investment with compounding value.

As digital systems replace fragmented reporting, the company is building internal capacity to enhance safety outcomes, reduce downtime, and standardize procedures across its sites.

This shift may not grab market headlines, but it quietly improves the efficiency and reliability of some of Phillips 66’s most complex assets.

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Bitmine Immersion Technologies Inc [BMNR] $136.34 (+130.75%)

Bitmine continues to gain traction after the recent announcement of a $250M private placement and plans to adopt an Ethereum treasury strategy. The ETH price gained about 6% over the week.

Xponential Fitness Inc [XPOF] $10.07 (+35.05%)

XPOF soared as investors reacted to the end of an SEC probe without enforcement action, while Guggenheim reaffirmed a bullish price target.

Top Win International Limited [SORA] $7.37 (+13.56%)

Top Win rose after setting a shareholder vote to rebrand as AsiaStrategy and pursue a stronger focus on Asia’s booming Web3 sector.

Netcapital Inc [NCPL] $6.70 (-20.71%)

Netcapital dropped after announcing a discounted direct offering with warrants, sparking dilution concerns among investors.

Blue Gold Limited [BGL] $104.99 (-19.07%)

Blue Gold pulled back after announcing a pivot into blockchain-based gold tokens with its latest partnership, potentially distracting from its core gold mining strategy. 

Franklin Covey Company [FC] $22.10 (-8.56%)

Franklin Covey slipped as restructuring costs and a 9% revenue decline overshadowed a positive earnings surprise.

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Thanks for reading. I'll see you at the next open! 

Best Regards,
— Adam G.
Elite Trade Club

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