The Sleeper Stock Poised to Ride Football Fever

With the NFL back, online sportsbooks are bracing for one of their busiest stretches of the year.
A market leader with deep user engagement and expanding product lines may be set up to capitalize.
Here’s that and four more names on the ETC Sunday Watchlist:

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Salesforce Inc.

Ticker: CRM | Market Cap: $233.3B | Catalyst: AI Revenue Growth + Attractive Valuation

Salesforce posted Q2 results that beat estimates on both revenue and EPS, with AI and data products growing 120% year over year. Management also raised full-year revenue guidance, targeting nearly $15 billion in operating cash flow. Despite these results, the stock has sold off nearly 30% this year, creating a valuation reset.

Trading at 22 times forward earnings, Salesforce is now cheaper than the S&P 500 average and well below its own three-year median multiple. That discount comes as the company signs new enterprise deals with major clients like Dell and the U.S. Army.

Slower growth remains a concern, but the shift toward higher-margin AI products could stabilize margins and reignite sentiment. Investors who view Salesforce as a steady compounder may see this post-earnings dip as a buying opportunity.

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First Solar Inc.

Ticker: FSLR | Total Assets: $21.7B | Catalyst: Rising Earnings + Policy Support

First Solar continues to shine in the renewable energy space. Analysts expect EPS growth of 26% this year and over 50% next year, backed by extended U.S. tax credits and robust demand for domestic capacity. UBS recently lifted its price target to $275, citing strong fundamentals.

The company’s debt-free balance sheet and nearly $500 million cash position provide financial flexibility to scale production. With shares still 23% below their 52-week high, investors may be underestimating First Solar’s ability to benefit from both energy policy and global demand.

Short-term risks include insider selling and near-term earnings estimate cuts, but the long-term trajectory remains intact. For investors seeking exposure to climate and energy themes, this stock remains one of the most credible U.S. leaders.

Roku Inc.

Ticker: ROKU | Market Cap: $14.3B | Catalyst: Monetization at Scale + Buyback Program

Roku is turning engagement into monetization. The platform now reaches 150 million daily viewers, with 20% of U.S. TV viewing running through Roku. Management aims for operating income profitability by the end of this year and has authorized a $400 million buyback program.

Partnerships with ad platforms like Amazon and Trade Desk are expanding performance advertising opportunities, while acquisitions like Friendly and the launch of Howdy bolster subscription revenue. Roku’s $2.2 billion cash balance gives it room to invest while also rewarding shareholders.

Competition remains stiff, particularly from smart TV makers and streaming rivals, but Roku’s control of the user interface and rapid adoption in Latin America make it a differentiated bet. Investors willing to stomach volatility could see outsized upside if double-digit margins materialize by 2026.

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Albemarle Corp.

Ticker: ALB | Market Cap: $9.3B | Catalyst: Lithium Supply Shocks + Long-Term EV Demand

Albemarle has been under pressure this year, with shares sliding nearly 7% amid weak fundamentals and cautious analyst ratings. Yet lithium markets remain volatile, and news of a Chinese mine suspension has already lifted sentiment. As one of the largest lithium producers globally, Albemarle stands to benefit if prices rebound.

The stock’s fundamentals are mixed, with negative margins and inconsistent cash flows. However, institutional inflows suggest big investors are positioning ahead of potential price recovery. A forward P/E near industry lows also hints at value if supply-demand balances tighten in coming quarters.

For patient investors, Albemarle offers leveraged exposure to the EV battery cycle. The near term may stay choppy, but structural demand growth in electric mobility keeps a floor under the long-term thesis.

DraftKings Inc.

Ticker: DKNG | Market Cap: $23.5B | Catalyst: NFL Season Launch + Insider Confidence

DraftKings heads into football season with momentum. The company expects revenue growth of 32% this year, supported by a 26% jump in monthly active users and a growing presence across 28 states. Its $408.5 million in customer cash balances, up nearly 47% year over year, signals a surge of activity heading into the busiest part of the sports calendar.

Insider buying adds to the bullish tone. Both the COO and CFO picked up shares around the $45 level, suggesting management believes current valuations are attractive. Analysts see revenue climbing to $7.8 billion by 2027 as more states legalize sports betting and iCasino offerings gain traction.

The technical picture also looks supportive, with shares consolidating just under $48. A break above could quickly send the stock toward $52–56. Risks remain from state tax hikes and tighter regulatory oversight, but with football season set to boost handle and hold rates, DraftKings could be positioned for a strong finish to the year.

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This week’s lineup reflects a balance of growth, recovery, and contrarian setups. DraftKings is the clear headline with football season as a catalyst, while Salesforce offers discounted entry into enterprise AI. 

First Solar delivers policy-backed energy exposure, Roku is leaning into monetization, and Albemarle offers commodity-linked upside. Each name carries risk, but taken together, they form a watchlist that can capture both near-term catalysts and long-term structural growth.

That’s all for today. Thank you for reading. If you have any feedback, please reply to this email.

Best Regards,

— Adam Garcia
Elite Trade Club

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